Lucy K Wills FRSA BA (Visual Communications)
design | project management | workshops | business analysis | information architecture
Over the past fifteen years Lucy has designed and produced entertaining and informative sites, online services and stores for everyone from blue chips to boutique brands.
In addition to her commercial business experience she has gained specialist market and branding knowledge in the following areas: open source and new technologies, environmental projects and services, ethical and social enterprises, and luxury fashion. In 2008 Lucy was made a fellow of the RSA, and in 2009 gained a CCE in acting from Birkbeck University.
Key skills
Great people skills and a confident and clear customer facing and presentation style.
A creative approach to communicating ideas and information visually and verbally
Extensive experience of creating and producing entertaining, informative cross platform content
Lead or team generation of compelling graphic and interactive design, typography and copywriting
Expert understanding of web 2.0, E-commerce, Content management systems , use of MS office,
Drupal and LAMP. Coding skills - HTML, CSS, XHTML and a pinch of PHP and AS
Significant project management skills including scheduling, costing and rolling project evaluation
Great experience of gathering user requirements and business and transactional analysis
Deep understanding of information architecture, taxonomies, navigation, usability, user paths and profiles
Clear and logical presentation of schematic diagrams, wireframes and prototypes
Devising of tools and workshops that gather information and get people talking and doing
Top notch conceptual and branding skills and a thorough understanding of brand strategy
Skilled creation of PR content and strategies plus directmarketing and social media
Key Achievements
Developed a content management system and business proposal that was prepared and presented to
venture capital investors and to High St retailers at CEO level.
Produced the TV guide for NTL home, liaising with information architects, developers, designers, external consultants,
the branding agency and board members
Devised and ran a trade PR campaign that resulted in 30 features and ¾ of a million site visitors – in one day
Co- Branded and helped launched the software stage of the first Microsoft-free desktop PC
Created a wide range of events covered by the press and TV - with little or no budget
Past clients include:
National Geographic, GEO, Miller Freeman, Cable & Wireless, GE Capital, GE Lighting, Sony, Spring, BP, Dorling Kindersley, Computacenter, The iGroup, Virgin, and BBC Online.
Other experience
illustrator, jeweller, performer, public speaker, clothes swap organiser.
Lucy has also acted as a style, eco and media advisor to high-profile private individuals.